Customized Private Label

Create your own brand and start your cosmetics brand journey

Creating your own cosmetics brand is a fast and efficient way to enter the market, commonly known as OEM/ODM. As a professional cosmetics wholesale supplier, Mucai provides you with a full range of brand customization services to help you create and produce beauty and personal care products under your brand name. By launching your own brand, you can not only expand your distribution channels, but also increase profitability and business value.


Whether you are just starting out or have an existing brand, Mucai can provide you with a tailor-made solution. Our OEM/ODM service gives you full control over formula development and packaging design, helping you quickly create unique market competitiveness.

Process: Easily Launch Your Own Brand

  • Product Planning

    Product Planning

    Whether it is a start-up brand or an existing brand, Mucai's market research team will provide you with professional product planning services. With our deep experience in the cosmetics field, we will provide you with valuable suggestions based on market trends to ensure that your products can attract consumers' attention from the beginning.

  • Formula Development

    Formula Development

    With a cosmetics manufacturing background with more than 10 years of experience, our R&D team provides you with more than 5,000 mature formulas for reference. Our professional service staff will guide you to choose the most suitable formula and help you through the sample ordering process to ensure that your products are produced efficiently.

  • Packaging Procurement and Design

    Packaging Procurement and Design

    Mucai works with several top packaging suppliers to ensure that your product packaging is both beautiful and high-end. We are committed to tailoring unique packaging designs for your brand to make your products stand out in the market.

  • Smart Manufacturing Order Placement

    Smart Manufacturing Order Placement

    After signing a manufacturing contract, we will list all product details in detail to ensure smooth execution of each step. After receiving the deposit, we will start the automated smart workshop for mass production to ensure the timely delivery of your beauty and personal care products.

  • Logistics and Sales Launch

    Logistics and Sales Launch

    Located in Baiyun District, Guangzhou, Mucai is only a 15-minute drive from Guangzhou Baiyun International Airport and 60 kilometers from Nansha Port, China's third largest port, with convenient transportation. We work with express companies such as DHL, FedEx, UPS, etc. to ensure the rapid delivery of your products to global customers by air and sea.

  • Marketing and Training Support

    Marketing and Training Support

    In addition to product production and logistics distribution, Mucai also provides you with a full range of marketing support.

These Will be Made Available to You

These Will be Made Available to You

Brand planning and market positioning, tailor-made promotion plans according to target customer groups.


Social media marketing, develop content creativity and promotion strategies for you to increase brand exposure.


Free professional photography services, shoot high-quality products and advertising materials, and create a consistent brand image.


Sales and product knowledge training, help your team master sales skills and improve customer satisfaction.


A full set of brand promotion materials, including brochures, posters and digital advertising materials, to help market promotion.

Comprehensive Customization Services

Our company offers a full range of services in three major categories: cosmetics, skincare, and hair care, catering to the diverse needs of our clients. Whether it's eyeshadow, lipstick, face cream, shampoo, or masks, we provide a one-stop solution from planning and design to R&D and production, tailoring products to meet market trends and ensuring a seamless fit with brand requirements.